MMSA

Management and Marketing Support Agency

An initiative of Odisha Forestry Sector Development Society SFRTI Campus, Bhubaneswar, Odisha-751029

About

The Management and Marketing Support Agency (MMSA), established on July 1, 2022, is a consortium of Bhubaneswar City Knowledge Innovation Cluster (BCKIC), Bhubaneswar, Kalinga Institute of Industrial Technology – Technology Business Incubator (KIIT-TBI), Bhubaneswar,  and the Indian Institute of Entrepreneurship (IIE), Guwahati. Operating under the Odisha Forestry Sector Development Society (OFSDS), MMSA is dedicated to creating sustainable livelihood opportunities for forest fringe dwellers while preserving the forest ecosystem. The agency focuses on establishing market linkages by connecting locally sourced forest products with enablers and traders, both local and global, with the goal of enhancing value addition to these products and providing fair prices to the producers.

MMSA has been instrumental in the establishment and management of Multi-Product Clusters at the Division level, serving as aggregating and processing hubs for locally sourced products. These clusters identify the necessary machinery and infrastructure to facilitate the processing of selected products, explore market opportunities, and develop operational models for Income Generating Activities (IGAs). The clusters also play a critical role in institution building, skill and capacity development, financial management, and ensuring backward and forward linkages for the producers. By supporting Self-Help Groups (SHGs) and other community groups in accessing finance and securing timely payments, MMSA aims to augment the economic conditions of forest fringe dwellers, contributing to their ability to make a sustainable living. Through these efforts, MMSA continues to empower communities, enabling them to manage their livelihoods in an economically, ecologically, and socially sustainable manner.

Objectives

This workshop aimed to explore research and innovation excellence and challenges in both countries in critical mineral exploration and extraction to identify opportunities for collaboration and help build relationships between the UK and Indian research and industry communities.

To facilitate Cluster based multi- product aggregation, value addition, processing, packaging, marketing and supply chain infrastructures for products to reach remunerative markets.
To facilitate financial linkages, technological solution, quality checks, branding and market positioning of products.
To provide skill up gradation and capacity building trainings of various stakeholders, beneficiaries and participating agents of change towards building a culture of sustainable business and enterprise functioning with focus on conservation of ecological assets.

Geographical Coverage

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FMUs

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Multi Product Cluster Operational Plan

Livelihood Initiatives

Income Generation

MMSA has enhanced forest fringe dwellers' income through market linkages and training in cultivation and product development with partners like Kanak Bioscience, MGPL, Villa Mart, and Terviva.

Organic Paddy Cultivation

In Baripada and Bamra, MMSA and Kanak Bioscience introduced organic Aromatic Paddy farming, improving soil health and crop quality. Farmers receive training and buyback guarantees.

Sal Leaf Value Addition

MMSA and MGPL have created income opportunities by training locals to collect and market Sal leaf in Baripada, with Prakalpa Mitras earning incentives.

Karanj Seed Procurement

MMSA has increased awareness and procurement of Karanj seeds, fetching better prices for over 11,682 kgs of Pongamia beans, ensuring sustainable income.

Vegetable Procurement

Villamart’s tech-enabled supply chain has procured 3000 kgs of vegetables from Dhenkanal, offering better prices and supporting local farmers.

Local Trader Engagement

MMSA engaged 30 local traders in its first year, expanding market access and boosting rural incomes.

Capacity Building Initiatives

Training programs across Baripada, Rairangpur, Karanjia, and Bamra (WL) focused on sustainable harvesting of Sal Leaves (Dwipatree), Pongamia Beans, and Indigenous Aromatic Paddy, reaching 321 VSSs and 10 EDCs.

A visit to Industries Foundation, Bhubaneswar, helped design guidelines for processing Sal leaf plates and bowls.

Half-day sessions on sustainable harvesting and marketing of Sal leaves engaged 2563 members across 53 VSSs.

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  • Orientation: Sessions for DMU and FMU personnel to finalize cultivation plans.
  • Awareness Drive: 1257 farmers enlisted for organic Aromatic Paddy cultivation.
  • Training: Three-phase training on organic methods involved 365 farmers across 39 sessions.

Impact

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Capacity building beneficiaries

Glimpses

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